CLICK HERE for STORYTELLING WORKSHOPs with corporate or academic audience.
Leveraging literature to design and execute extensive learning programmes for Inclusion & Diversity.

THE BACKGROUND:
Everything has a man-woman distinction, take any topic. The gender binary from cultural history has suffered many centuries of regressive stereotyping in popular narratives. This includes the image of the man (imposing a macho identity), woman (often with sexist undertones) and womanly (applies to all genders). They impress that the 'ideal' women is timid, obedient, silent and sacrificing. The contemporary status of women is often conditioned by the perceived cultural preferences.
In every culture, the children hear the stories of myth, religion and history which shape their imagination and pride for origin. They hear about the bravery of men rescuing weak women from great dangers. At a tender age they are fed with pride and belonging towards only one section of the society. Later as adults, when they are expected to exhibit inclusive behavior, THEY RESPOND AS ACTIVISTS AND NOT AS BELIEVERS.
TMYS projects are primarily student run with a predominant women force and men aiming gender equality.
Everything has a man-woman distinction, take any topic. The gender binary from cultural history has suffered many centuries of regressive stereotyping in popular narratives. This includes the image of the man (imposing a macho identity), woman (often with sexist undertones) and womanly (applies to all genders). They impress that the 'ideal' women is timid, obedient, silent and sacrificing. The contemporary status of women is often conditioned by the perceived cultural preferences.
In every culture, the children hear the stories of myth, religion and history which shape their imagination and pride for origin. They hear about the bravery of men rescuing weak women from great dangers. At a tender age they are fed with pride and belonging towards only one section of the society. Later as adults, when they are expected to exhibit inclusive behavior, THEY RESPOND AS ACTIVISTS AND NOT AS BELIEVERS.
TMYS projects are primarily student run with a predominant women force and men aiming gender equality.
OBJECTIVES:
1. To inspire a rethinking on the cultural identity of Indian women (and men too from their perspectives) so that the vast history of feminine leadership gets their due recognition.
2. To relate the past with the contemporary and help people locate themselves in the rich history that sometimes seems distant due to the underrepresented narratives of women’s struggles for emancipation.
3. Foster individuals who are logically informed, more empathetic, more creative and inclusive decision makers.
1. To inspire a rethinking on the cultural identity of Indian women (and men too from their perspectives) so that the vast history of feminine leadership gets their due recognition.
2. To relate the past with the contemporary and help people locate themselves in the rich history that sometimes seems distant due to the underrepresented narratives of women’s struggles for emancipation.
3. Foster individuals who are logically informed, more empathetic, more creative and inclusive decision makers.
INTERVENTION:
1. Bring together the cultural and contemporary, revisiting the stories of the past with modern sensibilities.
2. Publishing personal stories about a place or time which are important contributors through which history can be recorded and evolution can be explained.
3. Conscious exposure and involvement with such recordings to inspire an intellectual empowerment through gender sensitivity.
1. Bring together the cultural and contemporary, revisiting the stories of the past with modern sensibilities.
2. Publishing personal stories about a place or time which are important contributors through which history can be recorded and evolution can be explained.
3. Conscious exposure and involvement with such recordings to inspire an intellectual empowerment through gender sensitivity.
AUDIENCE BASE:
India (60-70%), USA, UK, UAE, Australia, Canada and other countries.
India (60-70%), USA, UK, UAE, Australia, Canada and other countries.
PROCESS:
a. Leverage literature and history to design and execute extensive learning programmes.
b. A conscious attempt to engage people with the stories of the contemporary era.
c. Projects that bring together the industry, academia and media.
d. Inspire critical thinking and creative writing.
e. Curate knowledge banks through panel discussions with global thought leaders for cultural exchange and reducing mind blocks.
f. Popularize academic thoughts/research among the mainstream audience.
a. Leverage literature and history to design and execute extensive learning programmes.
b. A conscious attempt to engage people with the stories of the contemporary era.
c. Projects that bring together the industry, academia and media.
d. Inspire critical thinking and creative writing.
e. Curate knowledge banks through panel discussions with global thought leaders for cultural exchange and reducing mind blocks.
f. Popularize academic thoughts/research among the mainstream audience.
WRITING AND EDITORIAL
Manuscripts, coffee table books, corporate biographies, ghost-writing, academic content, web content, social media content, story writing for television/films, academic compilation, training modules and curriculum, business articles, marketing communications, leadership speeches, find a writer/co-writer and more.
TRAINING & WORKSHOPS
Online and Offline Coaching for report-writing, blog-writing, fiction and non-fiction writing. Our Short Courses are interactive, with audio-visual
aids and podcasts. Trainees receive certificates at the end of the course. We deliver corporate speeches and workshops for skill-based learning programmes pertaining to storytelling in business communications for growth and leadership.
aids and podcasts. Trainees receive certificates at the end of the course. We deliver corporate speeches and workshops for skill-based learning programmes pertaining to storytelling in business communications for growth and leadership.
CORPORATE ENGAGEMENTS
Other than our writing and training solutions and training solutions, we plan, develop and execute CSR content and CSR campaigns, employee engagement projects, client/consumer/partner engagement campaigns, management case studies, manuals, handbooks and promotional campaigns, among others.
OUR CLIENTS
We have worked with Mahindra Truck and Bus, Viztaar International, BWW Global, Wiley India, NTPC, Rural Electrification Corporation Limited, Vedanta Aluminium Limited, Outlook Money, Rezonanz, Trackon Couriers Pvt. Ltd., Proforce, and many professionals who engaged us in personal capacity.
Founded by Koral Dasgupta, TMYS inspires social engagement and behavioural change for Inclusion and Diversity through storytelling and literature.
TMYS projects are archived HERE. Select notable works are:
- Come Home Papa project with Mahindra Truck & Bus where truck driver’s daughters wrote stories of their father’s struggles on Indian roads.
- The Home-maker – looking beyond gender and domesticity.
- Lockdown Art for COVID Affected Children where urban kids broke their piggy banks to help their under-privileged friends.
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OUR SERVICES
We work with Individuals, Groups and the Corporate to service various content needs -
be it written content, creatives or audio visuals.
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TESTIMONIALS
BLAST FROM THE PAST
***Content is copyrighted; any misuse or violation of terms will attract legal action***
Rajeev Malik – Sr. General Manager – Marketing, Mahindra Truck & Bus
‘Working with TMYS is a pleasure as they are sincere about deadlines and serious about commitments. Their creative excellence emerges from their experience and connect with the literary ecosystem. With optimum employment of emotions and efficiency, they bring the perfect brand perspectives alive with effective storytelling. Brand Mahindra Truck and Bus benefited immensely through our engagement with TMYS!'
Dr. Chandna Singh Nirwan, Participant - TWP
‘The Writing Programme (TWP) enhances the participant's writing ability in a subtle manner through classes, guest lectures, assignments and feedback. The participants are given time and space to work at their own sweet pace. The interactions and assignments open multiple ideas/views/opinions on a single topic which makes it even more interesting as we start to read our own stories from different dimensions.’
Akhila Mohan CG, Participant - TWP
‘After attending the program (TWP) I could understand how to strike a balance in between scenes, descriptions, dialogues and characterizations. After attending the program I visualize the story and the sequences in it before writing it down on paper. I felt very nurtured and respected in the entire circle.'
Prasenjeet Sinha, entrepreneur in SA
‘My understanding with TMYS was to help me finish my manuscript into a well designed product. They systematically guided me through, challenging me often, getting the best out of my creative ability, help me grow as an author and ultimately Koral herself gave finishing strokes to my manuscript. It was a pleasure working with them.’
Kathakali Mukherjee, storyteller & freelancer
‘A not-so-widely published storyteller needs a publisher to remove the writer's block that prevents him/her from writing. TMYS team made be believe in the readability of my stories. When it comes to servicing content writing, TMYS distinguishes itself among hundreds of agencies by making content talk. I must admit that TMYS being a facilitator empowered my writing dreams by providing guidance on optimizing my writing skills. TMYS is T for Trust.'
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Ranjit Paniker, participant - TWP
‘My story is drastically better after inputs from the mentors and incorporating the changes suggested. I learnt the importance of editing, introduction of conflict in a story, how to write dialogue, involving all senses in descriptions and scenery, developing characters and how the publishing industry works.'
Shibaji Bose - L&D professional, consultant and author
‘TMYS is a breath of fresh air! You won't find it fighting in the already overcrowded space of mediocrity. It is a platform that invites and encourages story telling as a craft. The strength of TMYS is with maintaining a fine balance between sanctity of the creative space and the ever changing dynamics in the world of readers. TMYS gave me the first hand opportunity to experience the thrill of getting my story read. I did not feel threatened as I was encouraged to experiment.'
Nipun Radhu – VP, Viztar International
‘TMYS offers timely delivery and well crafted content. They partner with their clients well and makes the association smoother. Working with them is hassle-free and hence, a pleasure.'
Rashmi Menon – Commissioning Editor, Amaryllis Press
‘Passionate, hardworking, and willing to go the distance – that’s what team TMYS is for me. It has been a delightful experience working with people who strive to make a difference.'
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Subha Monoj, Participant - TWP
‘I learnt how to make my stories speak for themselves, how to show more and tell less, how to build meaningful content and layers in my stories. I also know better techniques of characterization, understood more about different themes in storytelling, especially non-fiction storytelling. The workshop has also added more elements of women narratives in my kitty.'